Using Mommy Information to Steer Business Knowing how moms feel, what they need or want and how they act on those feelings and needs can give business owners leverage in planning their business programs.
These habits fluctuate seasonally; hence, it's important for owners of companies to follow their ebbs and flow and adapt accordingly.
There are web pages dedicated to tracking such information.
In addition, they also pick a certain topic that is of interest to the typical mom and converse with her to find out her thoughts and ideas.
This is done on a regular basis.
Some areas of shopping and spending habits are monitored for trending and these are published on the webpage to keep their content updated.
Stress and the American Mom Dialogues with working mothers and stay-at-home ones show that they are all stressed to some degree but they accept that it's an inescapable part of their lives.
A little more than half of them (50 to 57%) rated their stress level at 5 to 7 on a scale of 1 to 10, with 1 being the most relaxed and 10 being overly stressed.
Across the board, the most common causes of stress are finances at 41-46%, followed by work and kids at 30% and 25% respectively.
Typical mothers take it all in stride, viewing stress as a trade off for the rewards of having a family and being a parent.
Stress aggravates and veers toward depression when the following events occur: a sudden negative change in income, unforeseen expenses, medical emergencies and lack of support.
In times of stress, support is the key issue in determining how well moms cope.
The other most common coping mechanisms for stress are reading books and watching TV, taking in caffeine or comfort foods, playing games on the internet and going online through social media.
Spending Behavior and the Role of Social Media Mothers have the greatest influence on family expenses.
They do the groceries and decide what products to buy.
They pick out new brands to try and they are often the decision makers on when to dine out.
Social media play a big part in swaying moms' preferences for or against a product.
Sixty-seven percent of moms rely on social sites for information on products, knowing about new brands, recommendations and discounts on prices.
A look at a January 2013 report showed a generally unchanged spending tendency on new products and groceries, with 68% saying they shopped with the same frequency.
The change is seen in the reasons for trying new products.
In line with New Year's resolutions, most mothers cited health concerns, such as eating more nutritious foods and choosing organic produce.
Dining out decreased in January compared to the previous months.
This isn't surprising, considering the food binges and expenses of the holiday season just past.
Moms are cutting back on costs and choosing healthier eating after the fat and sugar-laden holiday feasts.
How to Use the Data for Business Decisions Qualitative research is essential for all aspects of a company's operations.
Production of different brands may favor one over another depending on the present market demands.
Marketing strategies can be modified to fit in with buying trends and habits.
For example, data culled from the January report can give food companies an insight into consumers' shopping and eating patterns.
Thus, they may highlight the nutritious values of their brands when moms are into healthy eating and dieting.
Restaurants can offer low-priced meals at healthier options, such as cutting down on fats and sugar and making veggies and salads available.
There are many other ways business can make use of information gathered through qualitative research methodologies, such as in-depth talks with real mothers.
Complex topics can be analyzed and variables better defined.
The techniques used can explore new areas in seeking information and give rise to different theories.
Masterful utilization of the data collected from focus groups such as moms of school age kids allows entrepreneurs to gain access to consumers' management of expenses at various periods.
They can then plan for business sustainability through increased marketing efforts and product improvements.