Most MLM lead generation companies are legitimate businesses.
You pay a fee and they supply you with the requested leads.
But so many people fail in MLM specifically because they're spending all of their money buying leads and not getting the results.
Sure, you could blame it on their people skills, their phone skills, maybe their lack of knowledge about their opportunity.
But let's head this problem off at the source.
Here's 3 major pitfalls of buying leads from mlm companies.
) Upfront Costs.
If you're buying MLM leads, you could be spending anywhere from $2 per lead up to over $10 per lead for premium lead looking for a higher investment opportunity.
So, you're talking about spending a minimum of $200 on 100 leads.
Then think about how many of those leads will actually JOIN your opportunity.
Then think about how much money you're making every time someone joins your business.
The end of that formula usually will end up a negative number...
a loss of money.
Your upline may even tell you that you'll make it up on the back end in residual commissions, or in your monthly bonus check when your team gets bigger.
The problem is - most people don't make it that far because they're going further and further into debt every month buying leads.
) The Leads Are NOT Exclusive.
The MLM lead company will charge you the money for the leads, and they'll even throw you some extra leads just in case some of them are outdated, inaccurate, or whatever...
just to make you feel a little bit better about your purchase.
Then you read the fine print and realize that not only did someone get your very same leads 2 weeks ago, but 3 other people did.
And now, 2 weeks later, you and ANOTHER 3 people will get a stab at that prospect.
Now, imagine you're the prospect and you're getting calls from 5-10 people trying to "close" you into their business.
At this point you're upset you gave your info away because you're getting all of these phone calls, and all of these people just want your money.
you end up doing nothing and nobody wins.
You, the opportunity seeker loses because you're left without a business...
and the lead-buyers who are all out the $2+ for your name and number.
If you DO purchase leads, make sure they're EXCLUSIVE or at least exclusive to only 2 or 3 people!!! 3.
) It's NOT Duplicatable.
If you have a prospect that only has $300 to get started in business for themselves, and your business opportunity costs $250...
you have a problem.
EVERYONE in your organization, no matter what social level they are or what income level, should have the ability to generate their own leads for as little cost as possible.
If you're telling everyone in your group to buy leads, and most can't afford it, your business is going down faster than the Titanic.
If you're going to buy leads, be careful and do some research on the leads company before hand.
Otherwise, learn how to generate your own leads (FOR FREE), and teach your team to do the same.
This way you're not dependent on MLM lead generation companies for your team's success.