Business & Finance Advertising & sales & Marketing

Interactive Advertising Posters and Indoor Digital Signage

With indoor digital signage developing so fast, we have seen the humble digital photo frame turn in to massive LCD displays up to 80" running video and audio presentations, now these are going interactive.

Businesses no matter how big or small are benefiting from this type of marketing, one beauty salon has deployed five 22 inch interactive digital posters, these operate in two ways, firstly the customers can decide which hair styles they want and even use the inbuilt webcam to take a picture of themselves and try the different hairstyles to make sure they like the look. Secondly, this is an excellent way for the salon to get additional business whilst charging a premium for the styling as well as increasing sales for the hair products.

These are also being installed in car showrooms freeing up the salesman's time, customers can view the range of cars the dealer has to offer, including the inside, exterior colours and extras, until the customer has a detailed shopping list and then through the digital poster gets a full price, he can then call a salesman over to place his order.

The media is the same as a none touchscreen digital poster, however the screen is split into segmented sections, each segment is touch sensitive and all you do, just like a website is create folders and put the relevant material in the relevant folder, for example in the car showroom you would put all the interior images into the interior folder, same with the exterior product information, this basic arrangement will result in a very successful project.

It is a known fact that when you as a company owner engage a customer they spend more in your store, this interactive engage is ideal for this environment, because as we all know the last thing a customer wants is a pushy salesman asking if they can help.

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