"How did you hear about us", "are you calling from our Google or newspaper ad", "where are you calling from". Yes, we've heard them all when calling businesses and it sounds unprofessional. With call tracking you can focus more on the sale instead of gathering information on how they heard about you. If an ad is placed on Google, you can use a call tracking number to know which ad the customer saw that lead them to calling. The software, in most cases, will then gather information such as name, location (i.e. area code and/or state), and the phone number the person is calling from. This allows you to easily track multiple campaigns at once, all on the same platform. With easy to read statistics, you'll immediately know which campaign is doing best and where to focus your marketing dollars.
With call tracking you get more control. If you wanted to see statistics previously with a regular phone company you'd have to call them, probably wait on a long hold queue, and they'd probably give you a long list of call logs that you have to sort through. What a waste! With call tracking you can log into your account and review any call log, recorded phone call, or campaign results instantaneously. If you need your calls forwarded to a different phone number, you can do so with call tracking and the new number comes into effect within seconds. This means you can literally be anywhere and call tracking will still tell you which campaign ad the customer saw or heard and are calling in from. Try getting that kind of service from an 800 number from the phone company! There are many features to explore within this software. The great thing is that this technology is becoming more the norm for new up and coming small business as well as existing corporations.
Call tracking provides more than just a toll free number. Although a regular 800 number may be cheaper, it lacks the precision of detailed statistics as provided by call tracking. As your business begins to grow and more ad campaigns are in place, you'll really want to know 'how they heard about you'. What better way than to have several call tracking numbers designated to different campaigns, have the software crunch the numbers, and at the end of the day view your stats. A priceless tool that has helped countless businesses worldwide can be useful to your endeavors.