Business & Finance Advertising & sales & Marketing

The Psychology of Linkbait

I'm going to take a stab in the dark and say that you've probably heard the term "linkbait" a few times since you firs got online and started trying to build websites.
It's everywhere and the longer it persists, the more commonly the bloggers and gurus of the trade start to think we already know what it means.
Well, I sure as heck didn't know what it meant when I got started and I'll be you only have a vague idea.
So, I want to delve a bit into both what linkbait is and how it operates that it is so important to your sites.
Linkbait in a Nutshell Linkbait is any piece of content that helps draw attention to your site.
In short, it's the ripe, delicious cheese that you set on the trap while you wait for the mice (links) to come calling.
No one links to a site just because.
They do it to send their readers to valuable content they might enjoy or learn from.
So, you need to make content that speaks to as many people as possible.
Prime examples of amazing linkbait include long lists of useful tools, video seminars, funny web comics, or insightful exposes on your niche.
Getting Under the Skin of Your Linkbait Okay, so that's the easy part.
You know what linkbait is.
But, how does it actually work.
What are you supposed to be writing that will actually dig down, underneath the skin of your prospects and tap into their primal desire to learn.
How do you make someone curious with your text? Here are some ideas: •Ask What they Need - If you know what someone needs it's much easier to deliver.
Say you're in the dog training niche.
People in need of dog training materials likely need advice on handling specific dog training issues.
If you wrote an article with the top 50 dog obedience problems and links to popular solutions, that would be prime link bait.
•Summarize a Complex Field - Guides and summaries are huge, but they need to be well written and in-depth.
Three hundred words about how to play movies from your PC on your TV won't help anyone.
A 5,000 word guide with images will show up on blogs around the globe within days.
•Lots of Screenshots - Screenshots get the job done.
People like to see what you're doing, and if you're writing a long article or guide about something of high interest in your niche, having pictures will make it more professional and useful.
•Videos Galore - Videos of any kind make good linkbait.
People like to watch things of use or entertainment value.
Make sure your videos don't just interest people though.
They need to be truly useful.
Linkbait is going to be the glue that holds your traffic sources together.
Make sure you spend some time developing as many ideas for linkbait as possible and you'll be able to hopefully generate a great deal of new inbound links before you know it.

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