While Facebook is known as a great site to connect with friends and family, the social networking site is also a great marketing tool. When the site began, mostly high school and college students were on the site. Today, users between the ages of 35 and 54 and over the age of 55 are the fastest growing demographics. Businesses recognize that these people have a lot of buying power. While many businesses are paying for banner ads on the site and some are using free fan pages, others are setting up a regular profile for their business.
If you have never set up a Facebook profile, it's very easy. Go to [http://www.Facebook.com]. You will be directed to enter an email and create a user name. If your business name is taken, try to get something close. Once you have signed up and decided on a user name, you will be sent a confirmation email.
Once you are officially signed up, you will be asked to complete your profile. You can include as much or as little information as you want. However you will want to include several key pieces of information:
* The basics of business: name, address and telephone number.
* The company's website. You want customers and potential customers to go to your site and purchase your product or service.
* Your company's logo or a picture of you. You don't want a blank space where the picture is.
Writing on the Wall
The "wall" is where you will see the status updates of your friends and other news about what they are doing. This is also where your "friends" can write notes to you. The downside is that disgruntled customers can also write on your wall unless you use some privacy settings. If you click "settings" then click "privacy" you can indicate who is allowed to write on your wall. Even if a negative comment gets on your wall, you have the ability to delete the comment. Hopefully, you will see it before it has been on the site for too long!
Attracting Visitors and Friends
People will continue to visit your profile if you give them a reason to visit. Keep your status updates interesting. Offer a special discount or tip. Add links, pictures and videos that you think your customers or potential customers will like. If they like your Facebook page, they will likely visit your website and purchase your products or services.